"If i can't complete the sphere; atleast make me a void"
well well well “give me some sunshine, give me some rain” take sales u will get “d sunshine” and “d rain”; oops can try marketing as well [;)]
Waise marketing/sales isn't that bad, sachi
where was i; oh yeah the last time when it rained in bangalore i was in Gujrat and was thinking “Ankush, PGDM te kuch fayada kitha ni. After 7 (4+1+2) long years of intellectual masturbation, if i could use the word.....u know intellectual and all; all i got into is SALES. And being a part of “the” industry i realized one thing that for some it might be intellectual but for the rest of us its just a phase, a phase of building farzi aspirations() & farzi dreams() with the desire to excel but with the efforts of excel sheet !!! and still they say “abe engineer hoon be”, even i might have told the same...........par pata hai kya they call it destiny i call it "rest ni" & finally found myself using open air bathroom, wtf, rocket singh”.
Ab kuoonki loog alag, soch alag, “degree alag”; i realized the difference this time being in marketing i found “marketing ka banda hoon STP ke alawa bhi bahut kuch sochta hoon”
This part of blog is called “khisyani billi khamba nooche(KBKN) apne aap ko Marketing ka banda sooche but in the end raste ka maal saste mein beeche”
Started my tour from Surat, my first marketing experience came via gujrati thali “good food and that too at 75 bucks for an unlimited meal was just like being in Kiams and updating your orkut or no orkut status to “committed” within the first 15 days. Waise kuch bhi sooch lete hai loog, doosre ki shirt mein haath pooch lete hai loog.......
Inspired by Gujrati thali i thought let me try some personal marketing as well and questioned kaise patai jati hai ??.......par thode hum late, thode wo “india gate”; ek to bheed, doosra shaeedo ki tasveer . Koi ni being a student of S. Anantram, marketing is what i live and consumer behaviour is what m trying to learn kuoonki sirf Bank balance se pata hai na kaun influence hota hai (be kya sooxch rahe ho)...........Anantram silence..............jiski demand jyada hoti hai aur uski Maslow heirarchy “social needs” se shuru hoti hai. Inspite of having a good market share and high market growth rate, 99% cases mein disinvestment hoti hai (DOGS, nahi) and for the rest 1% they love, love stories esp. the making part of it :P yes yes KBKN huh :(
Waise did u by any chance found urself trapped in this new flick I hate love stories. Wow u actually did....so was i....but as i say life is a learning experience esp for students of consumer behavior i learned a few things, na not from movie but from the gang of girls sitting next to us(i won't answer that, huh kisske saath). “Is she wearing a table cloth”, “dude what the fuck” , “OMG!!! look at her”, “hai Imran kitna cute lag raha hai, ekdum chocolate, bite maarne ka mann kar raha hai”
Nope i wasn't the one who was saying all this shit and many more, they were (GOG) and suddenly i found “saala paise picture ke diye hai dialogue GOG ke sun raha hoon” And i realized women power the girls from christ cllg made us conscious....and so were the group of guys sitting in the next row. Waise the movie was bad esp when it turns out to be a FAD :)
And it began saala ek gandi si situation and the divas (bina light everyone appears snowhite) were enjoying, na na not the movie but the fun of being in the group and i thought “United they giggle divided they KISS!!! and then a sudden a burst of laughter, lighting fast was the entry (call it unexpected) and so was the exit..........lekin uske baad to something happened to this fellow from the guys group i think he was marketing ;) but poori picture hasta raha “ganduoon” ki tarah........aur i was wondering abhi to sirf “wo hasi” to yeh haal huya saala what would happen to this guy on the D day, he surely might be sharing the exp of queen's 7th husband who knew POP, but not POD.....
To kaha tha mein, haan 75 ki thali aur usme farzi gaali de daali, chal koi ni iss bahane thoda ganga naha le :) haanji first and foremost let me describe how a thali looked, it has some 5 bowls even smaller than yours(thats what i thought while in queue and someone would ask bowl dena and fatak my mind would say “do hi to hai, kis kis ko de do; wo aage waala bhi maang raha tha”. Haan haan paanch katori aur uske baare mein saari baat hori......the first time they serve, it would only be spoonful of everything and what happens next is pampering (just the way u like it). There was an aura of marketing or atleast i felt it that way, even before u start they would be ready to serve and everytime qty. remain unchanged but the number of follow up would be high to such an extent that sometime even before u start they might ask “Aur Laon”. And they serve happily for the second time and the third but with every “Aur Do” from your side the frequency of service reduce and you also start feeling “bahut ho gaya yaar, aur nahi, what they might thinking”. After all in the end it doesn't even matter how much!! but what matters is “percieved” how much, so what started as a apetite turns out to be experiential marketing. And you come out satisfied, look around, look around for babes(remember women power), and finally thats what decides whether u have any further plans for going 4 a walk or just want to relax........
